THE SANCTUARY GOLF & SOCIAL CLUB
Privacy Policy
Effective Date: February 24, 2026
Brentwood, TN | Bonita Springs, FL
https://thesanctuary.club
Introduction
The Sanctuary Golf & Social Club (“we,” “us,” “our,” or the “Club”) is committed to protecting
your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your
personal information when you become a member, use our facilities, visit our website at
https://thesanctuary.club (the “Site”), communicate with us via text message (SMS/MMS), or
otherwise interact with us.
This Privacy Policy applies to all of the Club’s locations, including Brentwood, Tennessee, and
Bonita Springs, Florida, and to all interactions with the Club, whether in person, online, or
through electronic communications including SMS and email.
By becoming a member, using our services, visiting our website, opting in to receive text
messages, or providing information to us, you consent to the practices described in this Privacy
Policy. If you do not agree with this Privacy Policy, please do not use our services or provide us
with your personal information.
1. Information We Collect
1.1 Information You Provide
We collect information you voluntarily provide to us, including:
Contact Information: Name, mailing address, email address, and phone number (including
mobile phone number).
Account and Membership Information: Date of birth, membership category, member ID, and
membership application details.
Payment Information: Credit card numbers, bank account information, and billing address.
Payment information is collected and processed through secure third-party payment processors.
Emergency Contact Information: Name and phone number of designated emergency contacts.
Health and Safety Information: Medical conditions, allergies, or physical limitations disclosed for
safety purposes, including information provided on liability waivers and for dietary
accommodations.
Golf and Activity Information: Handicap index, equipment preferences, and activity-related
details.
Communications: Content of messages, emails, and other communications you send to us.
Event Information: Details related to private event bookings, including guest counts, event type,
and special requirements.
1.2 Information Collected Automatically
We automatically collect certain information when you use our facilities, website, or services:
Access Data: Entry and exit times, access credential usage, and facility usage patterns.
Reservation Data: Simulator bookings, dining reservations, and service appointments.
Transaction Data: Purchase history, dining preferences, food and beverage orders, and
spending patterns.
Security Footage: Video and audio recordings from security cameras in common areas of our
facilities. Cameras are not placed in restrooms.
Device and Technical Data: When you visit our website, we automatically collect your IP
address, device type, browser type and version, operating system, language preferences,
referring URLs, pages viewed, time spent on pages, and other usage data.
Location Data: We may collect general location data based on your IP address or, with your
consent, more precise location data from your mobile device.
1.3 Golf Performance Data
Our TrackMan-powered golf simulators collect detailed performance data during your sessions,
including ball speed, launch angle, spin rate, carry distance, club path, session history, scores,
and performance trends over time.
1.4 Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies on our website to
collect information about your browsing activity, remember your preferences, analyze site traffic,
and deliver targeted content. We use Google Analytics to track and analyze site usage,
including Google Analytics Demographics and Interests Reporting.
You can control cookies through your browser settings. Most browsers allow you to refuse
cookies or alert you when cookies are being sent. However, disabling cookies may affect the
functionality of our website. To opt out of Google Analytics tracking, visit
https://tools.google.com/dlpage/gaoptout.
2. How We Use Your Information
2.1 Membership and Services
We use your information to process membership applications and manage your account;
process payments, billing, and collect amounts owed; manage reservations and scheduling for
simulator bays, pickleball courts, dining, and events; provide personalized services and
recommendations; and contact you about your membership, reservations, and account.
2.2 Club Operations
We use your information to manage facility access and security; maintain equipment and
facilities; analyze usage patterns to improve services and operations; enforce Club rules and
policies; and comply with health and safety requirements.
2.3 Marketing and Communications
We use your information to send newsletters, event announcements, and Club updates via
email; send promotional offers, special events, and marketing messages; conduct member
surveys and research; and create marketing materials (with your consent where required).
2.4 SMS and Text Messaging Communications
If you opt in to receive text messages from the Club, we use your mobile phone number to send
you SMS and MMS messages for the purposes described in this section. Text messages may
include: membership notifications and account updates; reservation confirmations, reminders,
and cancellation notices; promotional offers, special events, and marketing messages; Club
announcements, schedule changes, and facility updates; billing and payment reminders; and
responses to your inquiries and customer support communications.
Message frequency may vary. Typically, you may receive between two (2) and ten (10) text
messages per month, though frequency may increase during promotional periods or for time-
sensitive communications.
Message and data rates may apply. Standard messaging and data charges from your wireless
carrier may apply to text messages sent to or received from the Club. The Club is not
responsible for any fees or charges imposed by your wireless carrier. Please contact your
wireless carrier for information about your messaging plan and applicable charges.
2.5 Performance Enhancement
We use your golf performance data to provide analysis and improvement recommendations,
support equipment selection, facilitate instruction and coaching, and track your performance
trends over time.
2.6 Legal and Safety
We use your information to comply with legal obligations; protect the safety of members, guests,
and staff; prevent fraud and unauthorized access; and respond to legal requests and enforce
our agreements.
3. SMS Opt-In, Consent, and Your Choices
3.1 How You Opt In
Your consent to receive text messages is not a condition of purchasing any goods or services
from the Club. You may opt in to receive text messages from the Club by: providing your mobile
phone number and affirmatively consenting during the membership application process;
entering your phone number through a web form on our website and checking the consent box;
texting a designated keyword (such as JOIN or SANCTUARY) to the Club’s phone number; or
verbally consenting during an in-person or telephone interaction with Club staff, after being
informed of the terms of the messaging program.
By opting in, you confirm that you are the owner or authorized user of the mobile device and
phone number provided, that you are at least eighteen (18) years of age, and that you authorize
the Club to send recurring automated and non-automated text messages to that number.
3.2 How to Opt Out
You may opt out of receiving text messages at any time by replying STOP to any text message
you receive from us. After you send STOP, you will receive a one-time confirmation message.
Once you opt out, you will no longer receive text messages from the Club unless you re-
subscribe. You may also opt out by emailing info@thesanctuary.club or calling us at the
numbers listed in Section 12 of this Privacy Policy.
Opting out of text messages does not cancel your membership or affect other communications
from the Club, such as email, phone calls, or in-person communications.
3.3 Help and Support
For help or questions about our text messaging program, reply HELP to any text message you
receive from us, email us at info@thesanctuary.club, or call us using the contact information in
Section 12. Our support team is available during normal business hours to assist with SMS-
related inquiries.
3.4 Carrier Liability Disclaimer
The Club and mobile carriers are not liable for delayed or undelivered messages. Text message
delivery is subject to effective transmission by your wireless carrier and network availability.
Neither The Sanctuary Golf & Social Club nor any wireless carrier shall be liable for any delays,
failures to deliver, or errors in the content of any text messages, regardless of the cause.
3.5 Age Restriction
You must be at least eighteen (18) years of age to consent to receive text messages from the
Club. By opting in, you represent and warrant that you are at least eighteen (18) years of age.
4. Information Sharing and Disclosure
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf,
including payment processors, email and SMS service providers, booking and reservation
system providers, technology vendors (including TrackMan), marketing and analytics platforms,
and IT support providers. These service providers are contractually obligated to protect your
information and use it only for the services they provide to us.
4.2 Mobile and Phone Number Information
We do not sell, rent, lease, or share your mobile phone number or SMS opt-in consent
information with third parties or affiliates for their own marketing or promotional purposes. Your
phone number and messaging consent data are used solely to deliver the text messages you
have consented to receive from the Club and to administer our SMS messaging program. We
may share your phone number with SMS service providers who assist us in delivering text
messages, but only for the purpose of transmitting messages on our behalf and subject to
confidentiality and data protection obligations.
4.3 Other Disclosures
We may share your information in the following additional circumstances:
Legal Requirements: We may disclose information when required by law, in response to legal
process, to protect our rights, to investigate fraud or security issues, or to protect the safety of
any person.
Business Transfers: If the Club is sold, merged, reorganized, or transfers substantially all of its
assets, member information may be transferred as part of that transaction. We will notify you of
any such transfer and any changes to this Privacy Policy.
With Your Consent: We may share your information in other circumstances with your explicit
consent.
4.4 No Sale of Personal Information
We do not sell your personal information to third parties for their direct marketing purposes. We
have not sold any personal information in the preceding twelve (12) months and will not sell
personal information in the future.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your
personal information against unauthorized access, alteration, disclosure, or destruction. These
measures include encryption of sensitive data during transmission, secure access controls and
authentication, employee and contractor training on data protection, regular security
assessments and monitoring, and secure storage of payment information through PCI-compliant
third-party processors.
However, no method of transmission over the internet or electronic storage is completely
secure. While we strive to protect your personal information, we cannot guarantee absolute
security. You are responsible for maintaining the confidentiality of your account credentials and
should notify us immediately of any unauthorized access to your account.
6. Data Retention
We retain your personal information for as long as you maintain an active membership and for a
reasonable period thereafter as necessary for legal, accounting, and business purposes.
Specific retention periods include:
Account and membership information is retained for the duration of your membership and for up
to three (3) years thereafter. Payment and transaction records are retained as required by tax
and accounting regulations. Golf performance data is retained for the duration of your
membership unless you request earlier deletion. Security footage is retained for thirty (30) to
ninety (90) days unless preserved for investigation purposes. SMS consent and opt-in records
are retained for the duration of your participation in the messaging program and for a
reasonable period thereafter to document compliance.
When personal information is no longer needed, we will securely delete or anonymize it.
7. Your Rights and Choices
7.1 Access and Correction
You may access and update your contact information, preferences, and account details by
contacting us. You may request a copy of the personal information we hold about you.
7.2 Marketing Communications
You may opt out of promotional emails by clicking the “unsubscribe” link in any marketing email.
You may opt out of promotional text messages by replying STOP to any text message. You may
not opt out of transactional communications related to your membership, such as billing notices,
reservation confirmations, and policy updates.
7.3 Deletion
You may request deletion of your personal information, subject to certain exceptions required by
law, such as legal retention obligations, fraud prevention, or completion of ongoing transactions.
We will respond to deletion requests within the timeframes required by applicable law.
7.4 Cookies
You can control cookies through your browser settings. You may refuse all cookies or set your
browser to alert you when cookies are being sent. To opt out of Google Analytics, visit
https://tools.google.com/dlpage/gaoptout. You may opt out of Google Analytics Advertising
Features through Google Ads Settings.
7.5 Do-Not-Track Signals
At this time, we do not respond to Do-Not-Track (“DNT”) browser signals, as no uniform
standard for recognizing and implementing DNT signals has been finalized. If a standard is
adopted that we are required to follow, we will update this Privacy Policy accordingly.
8. State-Specific Privacy Rights
8.1 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer
Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
Right to Know: You may request disclosure of the categories and specific pieces of personal
information we have collected about you, the categories of sources from which we collected
your information, the business or commercial purposes for collecting your information, and the
categories of third parties with whom we shared your information.
Right to Delete: You may request deletion of your personal information, subject to certain
exceptions.
Right to Correct: You may request correction of inaccurate personal information.
Right to Opt Out: You may opt out of the sale or sharing of your personal information. We do not
currently sell or share personal information as defined by the CCPA/CPRA.
Right to Limit Use of Sensitive Personal Information: You may limit the use of sensitive personal
information to purposes necessary to provide the services you have requested. We do not use
sensitive personal information for purposes beyond what is necessary to provide our services.
Non-Discrimination: We will not discriminate against you for exercising any of your privacy
rights.
To exercise these rights, please submit a request by emailing info@thesanctuary.club or by
submitting a data subject access request. We will verify your identity before processing your
request and will respond within forty-five (45) calendar days, with a possible extension of forty-
five (45) additional days with notice.
8.2 Tennessee Residents
Tennessee residents may have certain rights regarding their personal information under the
Tennessee Information Protection Act (TIPA), including the right to access, correct, delete, and
obtain a portable copy of their personal data, and the right to opt out of the sale of personal
data, targeted advertising, and profiling. To exercise these rights, please contact us using the
information in Section 12.
8.3 Florida Residents
Florida residents may have certain rights regarding their personal information under applicable
Florida privacy laws. To the extent such rights apply, you may request access to, correction of,
or deletion of your personal information. Please contact us using the information in Section 12 to
exercise these rights.
8.4 Categories of Personal Information Collected
In the preceding twelve (12) months, we have collected the following categories of personal
information: Identifiers (name, address, email, phone number, IP address); Personal information
as defined in the California Customer Records statute (name, contact information, payment
information); Geolocation data (device location, IP-based location); Internet or similar network
activity (browsing history, site interactions); and Commercial information (transaction history,
purchase records). We do not collect biometric information. We do not process sensitive
personal information beyond what is necessary to provide our services.
9. Children’s Privacy
Membership is available only to individuals twenty-one (21) years of age or older. We do not
knowingly collect personal information from children under the age of thirteen (13). If a minor
uses Club facilities as a guest, the sponsoring adult member is responsible for any information
provided.
If you believe that a child under thirteen (13) has provided personal information to us, please
contact us immediately at info@thesanctuary.club, and we will take reasonable measures to
promptly delete such information from our records.
10. Third-Party Links and Services
Our website and communications may contain links to third-party websites, services, or content
that are not owned or controlled by the Club. We are not responsible for the privacy practices,
content, or security of these third-party websites. We encourage you to review the privacy
policies of any third-party services you access.
The inclusion of any link on our website does not imply endorsement by the Club.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices,
services, legal requirements, or for other operational reasons. When we make material
changes, we will notify you by posting the updated Privacy Policy on our website with a revised
effective date and, where appropriate, by email or other direct communication.
Your continued membership, use of our services, or use of our website after the effective date
of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you
to review this Privacy Policy periodically.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need
assistance with our SMS messaging program, please contact us:
The Sanctuary Golf & Social Club
Brentwood Location:
8114 Isabella Ln, Brentwood, TN 37027
Bonita Springs Location:
25191 Chamber of Commerce Dr. Bonita Springs, FL. 34134,
Email: info@thesanctuary.club
Website: https://thesanctuary.club
For SMS Help: Reply HELP to any text message, or email info@thesanctuary.club
For SMS Opt-Out: Reply STOP to any text message
© 2021–2026 The Sanctuary Golf & Social Club. All Rights Reserved.