THE SANCTUARY GOLF & SOCIAL CLUB

Privacy Policy

Effective Date: February 24, 2026

Brentwood, TN | Bonita Springs, FL

https://thesanctuary.club

Introduction

The Sanctuary Golf & Social Club (“we,” “us,” “our,” or the “Club”) is committed to protecting

your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your

personal information when you become a member, use our facilities, visit our website at

https://thesanctuary.club (the “Site”), communicate with us via text message (SMS/MMS), or

otherwise interact with us.

This Privacy Policy applies to all of the Club’s locations, including Brentwood, Tennessee, and

Bonita Springs, Florida, and to all interactions with the Club, whether in person, online, or

through electronic communications including SMS and email.

By becoming a member, using our services, visiting our website, opting in to receive text

messages, or providing information to us, you consent to the practices described in this Privacy

Policy. If you do not agree with this Privacy Policy, please do not use our services or provide us

with your personal information.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide to us, including:

Contact Information: Name, mailing address, email address, and phone number (including

mobile phone number).

Account and Membership Information: Date of birth, membership category, member ID, and

membership application details.

Payment Information: Credit card numbers, bank account information, and billing address.

Payment information is collected and processed through secure third-party payment processors.

Emergency Contact Information: Name and phone number of designated emergency contacts.

Health and Safety Information: Medical conditions, allergies, or physical limitations disclosed for

safety purposes, including information provided on liability waivers and for dietary

accommodations.

Golf and Activity Information: Handicap index, equipment preferences, and activity-related

details.

Communications: Content of messages, emails, and other communications you send to us.

Event Information: Details related to private event bookings, including guest counts, event type,

and special requirements.

1.2 Information Collected Automatically

We automatically collect certain information when you use our facilities, website, or services:

Access Data: Entry and exit times, access credential usage, and facility usage patterns.

Reservation Data: Simulator bookings, dining reservations, and service appointments.

Transaction Data: Purchase history, dining preferences, food and beverage orders, and

spending patterns.

Security Footage: Video and audio recordings from security cameras in common areas of our

facilities. Cameras are not placed in restrooms.

Device and Technical Data: When you visit our website, we automatically collect your IP

address, device type, browser type and version, operating system, language preferences,

referring URLs, pages viewed, time spent on pages, and other usage data.

Location Data: We may collect general location data based on your IP address or, with your

consent, more precise location data from your mobile device.

1.3 Golf Performance Data

Our TrackMan-powered golf simulators collect detailed performance data during your sessions,

including ball speed, launch angle, spin rate, carry distance, club path, session history, scores,

and performance trends over time.

1.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies on our website to

collect information about your browsing activity, remember your preferences, analyze site traffic,

and deliver targeted content. We use Google Analytics to track and analyze site usage,

including Google Analytics Demographics and Interests Reporting.

You can control cookies through your browser settings. Most browsers allow you to refuse

cookies or alert you when cookies are being sent. However, disabling cookies may affect the

functionality of our website. To opt out of Google Analytics tracking, visit

https://tools.google.com/dlpage/gaoptout.

2. How We Use Your Information

2.1 Membership and Services

We use your information to process membership applications and manage your account;

process payments, billing, and collect amounts owed; manage reservations and scheduling for

simulator bays, pickleball courts, dining, and events; provide personalized services and

recommendations; and contact you about your membership, reservations, and account.

2.2 Club Operations

We use your information to manage facility access and security; maintain equipment and

facilities; analyze usage patterns to improve services and operations; enforce Club rules and

policies; and comply with health and safety requirements.

2.3 Marketing and Communications

We use your information to send newsletters, event announcements, and Club updates via

email; send promotional offers, special events, and marketing messages; conduct member

surveys and research; and create marketing materials (with your consent where required).

2.4 SMS and Text Messaging Communications

If you opt in to receive text messages from the Club, we use your mobile phone number to send

you SMS and MMS messages for the purposes described in this section. Text messages may

include: membership notifications and account updates; reservation confirmations, reminders,

and cancellation notices; promotional offers, special events, and marketing messages; Club

announcements, schedule changes, and facility updates; billing and payment reminders; and

responses to your inquiries and customer support communications.

Message frequency may vary. Typically, you may receive between two (2) and ten (10) text

messages per month, though frequency may increase during promotional periods or for time-

sensitive communications.

Message and data rates may apply. Standard messaging and data charges from your wireless

carrier may apply to text messages sent to or received from the Club. The Club is not

responsible for any fees or charges imposed by your wireless carrier. Please contact your

wireless carrier for information about your messaging plan and applicable charges.

2.5 Performance Enhancement

We use your golf performance data to provide analysis and improvement recommendations,

support equipment selection, facilitate instruction and coaching, and track your performance

trends over time.

2.6 Legal and Safety

We use your information to comply with legal obligations; protect the safety of members, guests,

and staff; prevent fraud and unauthorized access; and respond to legal requests and enforce

our agreements.

3. SMS Opt-In, Consent, and Your Choices

3.1 How You Opt In

Your consent to receive text messages is not a condition of purchasing any goods or services

from the Club. You may opt in to receive text messages from the Club by: providing your mobile

phone number and affirmatively consenting during the membership application process;

entering your phone number through a web form on our website and checking the consent box;

texting a designated keyword (such as JOIN or SANCTUARY) to the Club’s phone number; or

verbally consenting during an in-person or telephone interaction with Club staff, after being

informed of the terms of the messaging program.

By opting in, you confirm that you are the owner or authorized user of the mobile device and

phone number provided, that you are at least eighteen (18) years of age, and that you authorize

the Club to send recurring automated and non-automated text messages to that number.

3.2 How to Opt Out

You may opt out of receiving text messages at any time by replying STOP to any text message

you receive from us. After you send STOP, you will receive a one-time confirmation message.

Once you opt out, you will no longer receive text messages from the Club unless you re-

subscribe. You may also opt out by emailing info@thesanctuary.club or calling us at the

numbers listed in Section 12 of this Privacy Policy.

Opting out of text messages does not cancel your membership or affect other communications

from the Club, such as email, phone calls, or in-person communications.

3.3 Help and Support

For help or questions about our text messaging program, reply HELP to any text message you

receive from us, email us at info@thesanctuary.club, or call us using the contact information in

Section 12. Our support team is available during normal business hours to assist with SMS-

related inquiries.

3.4 Carrier Liability Disclaimer

The Club and mobile carriers are not liable for delayed or undelivered messages. Text message

delivery is subject to effective transmission by your wireless carrier and network availability.

Neither The Sanctuary Golf & Social Club nor any wireless carrier shall be liable for any delays,

failures to deliver, or errors in the content of any text messages, regardless of the cause.

3.5 Age Restriction

You must be at least eighteen (18) years of age to consent to receive text messages from the

Club. By opting in, you represent and warrant that you are at least eighteen (18) years of age.

4. Information Sharing and Disclosure

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf,

including payment processors, email and SMS service providers, booking and reservation

system providers, technology vendors (including TrackMan), marketing and analytics platforms,

and IT support providers. These service providers are contractually obligated to protect your

information and use it only for the services they provide to us.

4.2 Mobile and Phone Number Information

We do not sell, rent, lease, or share your mobile phone number or SMS opt-in consent

information with third parties or affiliates for their own marketing or promotional purposes. Your

phone number and messaging consent data are used solely to deliver the text messages you

have consented to receive from the Club and to administer our SMS messaging program. We

may share your phone number with SMS service providers who assist us in delivering text

messages, but only for the purpose of transmitting messages on our behalf and subject to

confidentiality and data protection obligations.

4.3 Other Disclosures

We may share your information in the following additional circumstances:

Legal Requirements: We may disclose information when required by law, in response to legal

process, to protect our rights, to investigate fraud or security issues, or to protect the safety of

any person.

Business Transfers: If the Club is sold, merged, reorganized, or transfers substantially all of its

assets, member information may be transferred as part of that transaction. We will notify you of

any such transfer and any changes to this Privacy Policy.

With Your Consent: We may share your information in other circumstances with your explicit

consent.

4.4 No Sale of Personal Information

We do not sell your personal information to third parties for their direct marketing purposes. We

have not sold any personal information in the preceding twelve (12) months and will not sell

personal information in the future.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your

personal information against unauthorized access, alteration, disclosure, or destruction. These

measures include encryption of sensitive data during transmission, secure access controls and

authentication, employee and contractor training on data protection, regular security

assessments and monitoring, and secure storage of payment information through PCI-compliant

third-party processors.

However, no method of transmission over the internet or electronic storage is completely

secure. While we strive to protect your personal information, we cannot guarantee absolute

security. You are responsible for maintaining the confidentiality of your account credentials and

should notify us immediately of any unauthorized access to your account.

6. Data Retention

We retain your personal information for as long as you maintain an active membership and for a

reasonable period thereafter as necessary for legal, accounting, and business purposes.

Specific retention periods include:

Account and membership information is retained for the duration of your membership and for up

to three (3) years thereafter. Payment and transaction records are retained as required by tax

and accounting regulations. Golf performance data is retained for the duration of your

membership unless you request earlier deletion. Security footage is retained for thirty (30) to

ninety (90) days unless preserved for investigation purposes. SMS consent and opt-in records

are retained for the duration of your participation in the messaging program and for a

reasonable period thereafter to document compliance.

When personal information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

7.1 Access and Correction

You may access and update your contact information, preferences, and account details by

contacting us. You may request a copy of the personal information we hold about you.

7.2 Marketing Communications

You may opt out of promotional emails by clicking the “unsubscribe” link in any marketing email.

You may opt out of promotional text messages by replying STOP to any text message. You may

not opt out of transactional communications related to your membership, such as billing notices,

reservation confirmations, and policy updates.

7.3 Deletion

You may request deletion of your personal information, subject to certain exceptions required by

law, such as legal retention obligations, fraud prevention, or completion of ongoing transactions.

We will respond to deletion requests within the timeframes required by applicable law.

7.4 Cookies

You can control cookies through your browser settings. You may refuse all cookies or set your

browser to alert you when cookies are being sent. To opt out of Google Analytics, visit

https://tools.google.com/dlpage/gaoptout. You may opt out of Google Analytics Advertising

Features through Google Ads Settings.

7.5 Do-Not-Track Signals

At this time, we do not respond to Do-Not-Track (“DNT”) browser signals, as no uniform

standard for recognizing and implementing DNT signals has been finalized. If a standard is

adopted that we are required to follow, we will update this Privacy Policy accordingly.

8. State-Specific Privacy Rights

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer

Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

Right to Know: You may request disclosure of the categories and specific pieces of personal

information we have collected about you, the categories of sources from which we collected

your information, the business or commercial purposes for collecting your information, and the

categories of third parties with whom we shared your information.

Right to Delete: You may request deletion of your personal information, subject to certain

exceptions.

Right to Correct: You may request correction of inaccurate personal information.

Right to Opt Out: You may opt out of the sale or sharing of your personal information. We do not

currently sell or share personal information as defined by the CCPA/CPRA.

Right to Limit Use of Sensitive Personal Information: You may limit the use of sensitive personal

information to purposes necessary to provide the services you have requested. We do not use

sensitive personal information for purposes beyond what is necessary to provide our services.

Non-Discrimination: We will not discriminate against you for exercising any of your privacy

rights.

To exercise these rights, please submit a request by emailing info@thesanctuary.club or by

submitting a data subject access request. We will verify your identity before processing your

request and will respond within forty-five (45) calendar days, with a possible extension of forty-

five (45) additional days with notice.

8.2 Tennessee Residents

Tennessee residents may have certain rights regarding their personal information under the

Tennessee Information Protection Act (TIPA), including the right to access, correct, delete, and

obtain a portable copy of their personal data, and the right to opt out of the sale of personal

data, targeted advertising, and profiling. To exercise these rights, please contact us using the

information in Section 12.

8.3 Florida Residents

Florida residents may have certain rights regarding their personal information under applicable

Florida privacy laws. To the extent such rights apply, you may request access to, correction of,

or deletion of your personal information. Please contact us using the information in Section 12 to

exercise these rights.

8.4 Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal

information: Identifiers (name, address, email, phone number, IP address); Personal information

as defined in the California Customer Records statute (name, contact information, payment

information); Geolocation data (device location, IP-based location); Internet or similar network

activity (browsing history, site interactions); and Commercial information (transaction history,

purchase records). We do not collect biometric information. We do not process sensitive

personal information beyond what is necessary to provide our services.

9. Children’s Privacy

Membership is available only to individuals twenty-one (21) years of age or older. We do not

knowingly collect personal information from children under the age of thirteen (13). If a minor

uses Club facilities as a guest, the sponsoring adult member is responsible for any information

provided.

If you believe that a child under thirteen (13) has provided personal information to us, please

contact us immediately at info@thesanctuary.club, and we will take reasonable measures to

promptly delete such information from our records.

10. Third-Party Links and Services

Our website and communications may contain links to third-party websites, services, or content

that are not owned or controlled by the Club. We are not responsible for the privacy practices,

content, or security of these third-party websites. We encourage you to review the privacy

policies of any third-party services you access.

The inclusion of any link on our website does not imply endorsement by the Club.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices,

services, legal requirements, or for other operational reasons. When we make material

changes, we will notify you by posting the updated Privacy Policy on our website with a revised

effective date and, where appropriate, by email or other direct communication.

Your continued membership, use of our services, or use of our website after the effective date

of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you

to review this Privacy Policy periodically.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need

assistance with our SMS messaging program, please contact us:

The Sanctuary Golf & Social Club

Brentwood Location:

8114 Isabella Ln, Brentwood, TN 37027

Bonita Springs Location:

25191 Chamber of Commerce Dr. Bonita Springs, FL. 34134,

Email: info@thesanctuary.club

Website: https://thesanctuary.club

For SMS Help: Reply HELP to any text message, or email info@thesanctuary.club

For SMS Opt-Out: Reply STOP to any text message

© 2021–2026 The Sanctuary Golf & Social Club. All Rights Reserved.